Players selected in the entry draft who have not played, and retired NHL players are not represented by the NHLPA in group licensing. The NHLPA represents the rights of its members on licensed consumer products in various categories including: Electronic Games, Digital Products, Jerseys and Apparel, Trading Cards, Printed Products, Collectibles and Novelties.Ī player becomes eligible for inclusion in the NHLPA group licensing program when he skates in his first regular season or playoff game. Licensing rights apply to a wide range of corporate sponsorships, advertising, promotions, contests, events, and other marketing opportunities.
It is through this program that entities seeking to use the names and likenesses of the world’s greatest hockey players obtain these rights. The NHLPA is responsible for managing the players' group licensing program.
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